A one-page diagnostic — 9 signals a deal has quietly flatlined, and the exact question that exposes each one. So you cut it before it wrecks the forecast.
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Ranked by how early they surface — so you catch a dead deal weeks before it slips.
One sharp question per sign. Steal them straight into your next pipeline review.
The 3 conditions that must be true before any deal earns the label. Two out of three is a hope, not a forecast.
Score any live deal 0–9 and know exactly what to do: advance it, fix it this week, or take it off the board.
This is for Sales VPs and CEOs of B2B tech firms who are tired of forecasts that miss and board reviews built on hope. If your reps keep calling deals “Commit” that slip to next quarter, this shows you the tells — before the slip.
This cheat sheet is one page of a milestone-centric sales operating system that replaces “how do you feel about this one?” with exit criteria every rep applies the same way.